Your email’s design impacts how consumers view your brand, so it’s crucial to consider each design element carefully. You should also avoid “spammy” words like “free” or “easy money.” 2. To optimize them, use concise and descriptive language and include a statistic, number, or “hook” to catch the reader’s eye. While the average email open rate ranges from 18-22%, some marketers get their open rates as high as 57% by only optimizing the subject line.īasically, subject lines are crucial. The subject line is your chance to make a first impression on your reader and has a unique effect on open rates. You can also consider email marketing best practices when you are concentrating on the marketing side of email. Here are eleven best practices all email marketers should follow. Good email design can help you break the ice with a potential reader and grab their attention right off the bat □ Get some helpful design inspiration right here ✅ Click to Tweet We’ve also got you covered with tips and best practices you can start using right away if you’re starting from scratch. When creating new emails and campaigns, keep building on what you’ve learned. Whether your emails drive traffic to your website.Whether your emails help you meet your goals.For reference, the average CTR ranges from 2.6% to 2.34% How your emails stack up against the three “C’s”.Start by evaluating your existing emails and finding things to improve. You don’t need the most amazing idea of all time to create a good design. It’s creative - not focusing on the ink cartridges, but the fact that the service delivers to your doorstep. It’s captivating - with a mix of illustrations, colors, and a great featured image, it grabs your attention. The logo for Instant Ink and the headline emphasize the idea of ink shipped to your home. This marketing email from HP Instant Ink won an IAC Award for “Best Technology Email Message Campaign” in 2021. See how Kinsta stacks up against the competition.
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